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I have been part of HOT FM 105 network since 2004, which is the largest FM broadcast radio network of Pakistan, owned by Infotainment World (Pvt.) Ltd. Its Head office is located in Karachi. Hot FM network are operated independently in 15 different cities of Pakistan. The unique aspect of this radio network is its stations are located in both the urban and rural areas of Pakistan. Therefore, its listeners are wide spread all over the country. Since, its majority of the stations are in rural areas, this source of media serves importantly to educate and aware the local farmers and businesses. This gives boos to the agricultural sector of Pakistan by keeping them aware of the current issues and their solution. While, providing a healthy source of entertainment at the same time to the listeners.

I am working as a production manager at one of their station that is located in Hyderabad, Sindh. This radio station produces programs and documentaries that highlight the social issues of the local region. Alongside, it is also a source of entertainment for the people of Hyderabad and the surrounding region. Hot FM 105 airs program in Urdu and Sindhi language, which are both commonly spoken language of the area. Being a production manager of Hot FM 105 at Hyderabad, my responsibity is to administer the entire radio station and to manage and run the production business or address the issues that occur on daily routine. Specifically, my responsibilities are to manage the production of documentaries, programs, commercials, recordings, and on-air – live and off line programs. Besides, I also work as Radio Jockey (RJ) at this station. The basic themes working as an RJ revolve around the current affairs, news programs, social and economical issues of the society.

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