The Influential Activist: The Science of Opening Minds and Win
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Do graphic images help or hurt us in persuading people to adopt more animal-friendly behaviors like going vegetarian or boycotting fur? Which approach will create more change: an 'abolitionist' message (promoting only veganism), or a more varied approach that sometimes<br />
urges incremental changes? Why do most Americans oppose factory farming yet eat factory farm products? How can we get members of the public to do what we<br />
want: go vegan, volunteer, donate money, etc.? And how can we as animal activists do the most good for animals?<br />

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