RRP 35 The Rich Roll Podcast Gene Baur of Farm Sanctuary
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Today on the show I sit down with Gene Baur — activist, best-selling author and president & co-founder of Farm Sanctuary, the first animal rescue organization dedicated to farmed animals. You might have seen him in the documentary Forks Over Knives. And I’d be remiss in not mentioning his is a pretty darn good marathon runner prepping for his first Ironman this summer (on a plant-based diet of course).

I’ve had plenty of vegans with strong points of view on the program. But this was the first time I have interviewed a true animal rights activist. I’m certainly not an expert in this area, but Gene is such a great guy, he made it easy.

I’m the first to admit that my original reasons for going vegan were far more selfish than ethical. But the more educated I become about how our food system functions to deliver meals to our plates, the more sensitive and attuned I have become to the indelible power of marketing; the extraordinary lengths to which BigFood and their adjuncts on Capitol Hill will go to keep the public immunized from the harsh realities of factory farming; and the unnecessary and horrific treatment of farm animals that inevitably results.

Please understand — I take no moral high ground. But as my awareness of this issue continues to broaden, I do feel a certain imperative to cast light on what I perceive as exceedingly cruel abuse on a systemic level. In my very humble opinion, our current system is both untenable and unsustainable in the long term. There is a better way. And Gene is a great ambassador of a worthy message warranting our objective attention.

If you come to this interview with a different perspective on this issue, I understand. And it’s fine. Believe me, I get it. I ask only one thing – that you please listen with an open and mind.

Thanks. And enjoy the show.


We are working hard on putting together a line of super groovy PlantPower-themed attire. First up will be a t-shirt design, which we should have ready to print in the next two weeks – I’ll share the design as soon as it’s ready. If you know me, you know I love good design, so rest assured it will be cool. And this t-shirt can be yours for FREE. Here’s how to win:

1. If you haven’t already, “Like” my Facebook Page, follow me on Twitter and Instagram (@richroll on both) AND YOU MUST leave a comment on the iTunes page for the show HERE (unless you have already done so). I’m not saying what you should write – that’s entirely up to you.

2. Take an interesting photo of yourself either: a) reading Finding Ultra; or b) listening to the podcast;

3. Upload the photo to Instagram, Twitter or Facebook;

4. Tag the photo with my name AND the hastag #plantpower

I’ll sort through the postings and pick the best — and this is important — MOST CREATIVE PHOTO and pick a winner.

Good luck!


Farm Sanctuary

Farm Sanctuary on Twitter: @farmsanctuary

Farm Sanctuary: Changing Hearts and Minds About Animals and Food, by Gene Baur (Simon & Schuster)

I’m a Runner: Gene Baur (Runner’s World Magazine)

“What Came Before” featuring Steve-O: The Truth About Meat and Modern Farms for Farm Sanctuary

Gene Baur on Twitter


Hey – you gotta get dear old dad something for Father’s Day, right? Well, I have just the thing. Finding Ultra just hit bookstores and online retailers in paperback. And it’s cheap - just $12.45 on Amazon right now. What the heck, right? That’s like a one cold pressed juice at Whole Foods; and will hopefully be even a bit more nourishing. Then tell a friend.

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Thanks for listening!

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